VitellaCare Fast Pass Sports Physical Kits

VitellaCare, a primary care facility in North Dakota, needed a seasonal employer toolkit to drive employee action around sports physicals. In collaboration with the Corporate Communications Strategist, I designed a Fast Pass Kit — a suite of materials that encourage eligible employees to book same-day or next-day appointments before the summer rush. The campaign's core message was urgency and simplicity: get cleared before the season starts, before the schedule fills up.

My Role: Graphic Design Lead

Collaborators: Corporate Communications Strategist, Creative Strategist

Deliverables: Flyer, PowerPoint Slide, Digital Image, Water Bottle Sleeve

Process: Brief & Kickoff → Concepting → Design → Brand Audit → Revisions → Delivery

Research: I began by auditing past VitellaCare and BCBSND employer toolkit designs, reviewing performance metrics to identify what had driven the strongest engagement. That research pointed toward bold, high-contrast visuals with clear, action-forward messaging — an approach I carried throughout the design system to ensure every touchpoint communicated urgency and accessibility.