BCBSND Wellness Posters

As part of an ongoing effort to refresh the environment at Blue Cross Blue Shield of North Dakota’s Fargo headquarters, I collaborated with the Internal Communications Creative Partner and the Wellness Team to redesign a series of evergreen wellness posters. The goal was to create pieces that functioned as both workplace art and gentle reminders — covering themes of physical health, sleep, hydration, mental health, preventive care, and the importance of taking breaks. These posters also marked the internal rollout of a new quilt-inspired design concept, introducing a more illustrative, pattern-driven visual language into BCBSND's graphic system.

My Role: Graphic Design Lead

Collaborators: Internal Communications Creative Partner, Wellness Team

Deliverables: Posters, Digital Images

Process: Brief & Kickoff → Concepting → Design → Revision → Production → Installation

Research: I explored a wide range of health and wellness posters, specifically seeking out work that leaned on illustration over heavy copy — designs that communicated at a glance. From there, I researched iconography and health-related symbols, looking for ways to integrate them into a more expressive, visually cohesive system rather than using them as decorative afterthoughts.